What was your first car?
How to do it:
- Announce a photo campaign in your digital channel: “What make/model/year was your first car? How did you get it? And how did it end between you? Extra credit if you can share a photo of it!”
- Include an attention-getting car pic with your request – check out the great options on this page.
- Encourage interaction as the team posts photos – lead the way with follow-up questions, comments and reactions.
- Bonus: set up a new car-themed digital community after this campaign so the conversation can continue among enthusiasts!
Why it works:
- Most everyone can relate to the excitement and (sometimes) turmoil of owning a first car – sharing on this topic creates common ground across the team.
- Exchanging photos and stories from our past creates a sense of nostalgia and helps us understand each other as people.
- Nostalgia “increases positive mood, self-esteem, feelings of social connectedness and optimism about the future” – Dr Clay Routledge