Bonfyre Drives Engagement for Enterprise Holdings’ National Rental Meeting

Background

Enterprise Holdings’ yearly National Rental Meeting brings together the organization’s branch managers and corporate leaders for a conference engagement. The official theme of their 2016 event was “Fuel Our Future,” which reflected on the organization’s past and looked forward into the future. The event also included an awards focus, recognizing the best business practices of Enterprise Holdings managers and leadership.

Goal

Enterprise Holdings wanted to build momentum for the conference, while also providing attendees a means to participate before the event formally began. During the Rental Meeting, the organization wanted to extend the engagement experience beyond conferences and event functions, and empower participants to create connections with members of leadership and from different branches across the U.S.

Strategy

Employ the Bonfyre platform to launch a single community for the conference’s 1,300 attendees to gather around and illustrate a holistic view of the company’s branches. Enterprise Holdings encouraged attendees to build camaraderie by sharing personal content, team activities, and community service actions through Bonfyre. Enterprise Holdings corporate leadership played a key role in embracing the platform, demonstrating to attendees that Bonfyre could be used for fun.

Results

Event attendees immediately took to Bonfyre, enhancing the event experience with content sharing and building stronger connections with colleagues. Employees at all leadership levels of Enterprise Holdings engaged with the platform, effectively breaking down barriers of communication between the branch managers and corporate leadership.

• 94% of attendees visited the community
• 32,000+ Bonfyre community opens
• 40% engagement (users posted or liked content)
• More than 3,000+ chats and photos were shared