Corporate events are big investments of time and money that last a few days (at most) because time is at a premium for participants. That’s why the best way to ensure a solid return on your event investment is to think beyond planning the in-person, live experience and engage attendees before, during, and after the experience.
Given the importance of in-person interaction in building and maintaining relationships, your company is smart to make these investments. But event apps that focus on transactional (and often gimmicky) guest engagement often ignore what matters most: guest interaction.
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