Teach For America Ignites Recruitment Team Training with Bonfyre

Background

Teach for America has been providing education services to children in low-income communities for nearly 30 years. In July of 2016, the nonprofit organized a 30-day training initiative for 200 new recruits to help further its mission. Recruits were trained in their respective field offices but came together for a conference event in New Orleans.

Goal

Teach for America wanted to build excitement the 30-day training period and the coming school year, and motivate new recruits to start thinking of creative ways to approach their classes. They also wanted to find a way for recruits to communicate with one another outside the conference event in an environment that promoted the organization’s guiding principles.

Strategy

Use Bonfyre to drive to drive engagement throughout the training process. Bonfyre’s tools enabled Teach for America to create a strategic digital environment where attendees could receive essential event information, but also interact with coworkers in a positive space with an emphasis placed on learning and interconnectivity. Outside of the conference event in New Orleans, Teach for America used Bonfyre as a tool to regroup after each week’s training periods, help recruits to connect over common themes and facilitate knowledge-sharing.

Results

During the 30-day training period, recruits used Bonfyre to participate in team-bonding activities, access critical training information, foster networking opportunities, and share social photos.

• 98% adoption of the total number invited
• 66% engagement (users posted or liked content)
• 7,300 community opens
• 732 total “likes” given
• 324 chats, photos, and videos shared