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Infusion services organization launches digital channel dedicated to connecting team members and building workplace relationships; sees 21-point lift in eNPS.
Option Care Health, the nation’s largest independent provider of home and alternate site infusion services, is committed to delivering high-quality, cost effective solutions and providing extraordinary care that changes lives. It is also committed to building a culture that connects team members to its Purpose and Mission and promotes a sense of community. Creating these connections is challenging given the dynamics of a geographically distributed team, demands of frontline caregivers and unprecedented impacts from the COVID-19 pandemic. Option Care Health saw an opportunity to connect with employees in a more engaging and dynamic way, while also creating alignment behind business priorities. It launched Bonfyre as a dedicated channel to connect employees and build workplace relationships and company culture.
Summary:
Goals:
2020 has been a pivotal year for Option Care Health as it launched new culture elements following a recent merger, and continued to provide essential care for patients during the COVID-19 pandemic. Employee-oriented goals for the business included:
- Connecting team members and helping them get to know their leaders and each other
- Rallying the organization around a new company Purpose, Mission, Values and Leader Behaviors, and creating alignment  behind business priorities
- Communicating important COVID-19 updates and fast changing protocols
- Increasing employee appreciation and recognition
- Enhancing employee communication and engagement
Strategy:
To achieve its goals, Option Care Health first evaluated its communication tools to find opportunities to make communications more engaging and dynamic. While they had tools in place for productivity & collaboration, policy & form management, account planning and secure messaging, they saw a need for a tool to support workplace relationships and build culture. Enter Bonfyre.
Option Care Health worked closely with Bonfyre’s Client Success Team to shape a customized success and implementation plan geared toward its business goals. Part of the plan included an initial pilot, where a key function used the platform to communicate company priorities, align cultures across geographies and recognize employee efforts (with the Bonfyre rollout, it retired a stand-alone recognition-only platform).
With the success of the pilot, and an increased urgency to connect all employees during the pandemic, Option Care Health rolled out Bonfyre company-wide. It now has the ability to reach all employees with trackable communications, humanize leadership through personal video messages and share success stories across the company. Part of its strategy was to channel team appreciation through Bonfyre during National Nurses Week, where it created a “Celebrating our Superheros” campaign that drove a high volume of leader and peer initiated recognition for its frontline caregivers. Activity included:.
- 7 videos featuring goodwill messages posted by nursing leadership
- 26 Superhero badges awarded by employees to their fellow nurse colleagues
- 370 posts sharing stories and appreciation for Option Care Health nurses
Team Recognitions during National Nurses Week:
For these types of employee campaigns, key company communications and day-to-day connectivity, Bonfyre is Option Care Health’s solution for growing workplace relationships and connecting employees to its Purpose, Mission and Values.
Results:
Option Care Health has seen strong adoption and activity on the Bonfyre platform, which drives meaningful value for employees and the company. With the support of the Bonfyre Client Success Team, it continually reviews and optimizes against these metrics to ensure its achieving the greatest impact possible.
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