Case Study: Global Cosmetics and Skincare Organization Engages Attendees of Hybrid Event

A global cosmetics and skincare organization held a bi-annual sales conference, gathering over 100 sales and training team members in a hybrid (in-person and virtual) setting.

Goals:

The conference organizers and leaders sought to:

• Engage and connect attendees across 10 different locations
• Deliver a paperless event experience (agendas, maps, etc)
• Create a space for attendees to socialize and recognize each other

Approach:

With the Bonfyre Client Success Team’s expertise and support, the company:

• Created a dedicated event community for 2-way attendee engagement, streamlined agenda access, timely updates, photo sharing, and more.
• Launched Bonfyre to attendees in the days leaning up to the event, with users able to download the platform on any mobile device.
• Generated Day 1 excitement with a photo sharing exercise around attendees’ favorite company products – 61 posts and 64 comments/reactions.
• Posted timely announcements on event updates and attendee milestones.
• Facilitated peer recognition with badges aligned with the company’s core values.

Attendee interactions during the event:

Results:

Given the positive impact Bonfyre had with attendees, the organization will feature the platform in future conferences.

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